Marketing Series: The Power of Brand Messaging: How to Create & Use Key Messaging Components

Brand messaging is an important component of a branding strategy for small business. Brand messaging includes components like:

• Brand promise
• Unique value proposition
• Mission / vision / values 
• Key Messages
• Tone of Voice
• Elevator Pitch

In this session we’ll break down each of these components, and discuss which of these you may need for your business. We’ll also talk about how to use them to meet your business goals once you have them in place.

This is a tactical class that cuts the jargon and simplifies brand messaging! No matter your comfort level with branding, marketing and communication, this class will add value.

Upcoming sessions in this series include:

June 17 - Marketing Series: Non-Digital Marketing - Print, Referral, Cold Calling, and More!
June 24 - Key Marketing Activities for Q4

Speaker: Dana Cassell
Co-Host: Wake Technical Community College

REGISTRATION LINK: https://www.ncsbc.net/reg.aspx?mode=event&event=540410044