Marketing Series: Non-Digital Marketing - Print, Referral, Cold Calling, and More!

There is more to marketing than websites, social media and e-newsletter. For many brands, traditional tactics like direct mail, networking, community involvement and loyalty programs remain significant components of their success.

In this session we’ll talk about ways to leverage Non-Digital marketing tactics to reach your business objectives. Questions we’ll discuss include:

• How much money should I be spending on non-digital advertising tactics?
• How do we measure return on investment for traditional marketing?
• What are some effective, modern examples of non-digital marketing tactics actually being used by small businesses?
• How can I do direct mail, affordably?