Black Business Momentum: Video Marketing for Beginners
This workshop will show participants how to choose the type of video that best fits their online marketing goals. Learn organic and paid engagement strategies for growing your email list using video.
We will also review how to analyze metrics for video engagement and tools to create and edit video on your smartphone to perform well on your social network of choice.
We will conclude with a question and answer session about the latest video marketing strategies to increase visibility efforts. Attendees will also receive a YouTube video ranking cheat sheet to get started quickly.
Speaker: Toya Wilson-Smith
Co-Sponsor(s): The Greater Raleigh Chamber of Commerce, Wake County Economic Development, Wake Forest Chamber of Commerce