Our mission is to touch and enhance lives through the joy that is Krispy Kreme.
Our vision is to be the worldwide leader in sharing delicious tastes and creating joyful memories.
Consumers are our lifeblood, the center of the doughnut
There is no substitute for quality in our service to consumers
Impeccable presentation is critical wherever Krispy Kreme is sold
We must produce a collaborative team effort that is unexcelled
We must cast the best possible image in all that we do
We must never settle for ''second best;'' we deliver on our commitments
We must coach our team to ever-better results