2018 Business Expo presented by the Wake Forest Area Chamber of Commerce
In addition to booth displays, the Expo will include two educational seminars facilitated by Wake Technical Community College. Both seminars will be ideal for business professionals and local residents interested in upping their game in the business world.
The first seminar, "Telling Your Business Story" will take place from 4:00 - 5:15 pm. Join former Disney storyteller, author, and local brand creator, Annie Franceschi, for this exciting presentation to:
- Discover what goes into creating a compelling marketing message (aka "your brand voice")
- Learn where your stories fit in competing for the attention of your ideal clients Identify where to find the 5 key stories you should be focusing on to create the most powerful marketing for your business
- Perfect for small business owners at all levels of experience, this interactive workshop will leave you feeling inspired to show your value, tell your story and grow your business through branding!
Annie Franceschi is the professional speaker, author, and brand creator behind Greatest Story Creative, a Durham, North Carolina-based branding agency. A Duke University graduate with more than 10 years in storytelling, Annie began her career working in brand management for major movies at The Walt Disney Studios in California. In 2013, Annie traded her dream job at Disney to help real people leverage their story in their business. Having branded more than 50 businesses and advised over 250 entrepreneurs over the last 5 years, Annie is an all-in-one, passionate creative partner to small business owners who need the logo, words, graphics and website that show their value, tell their story, and grow their business. Her first book, Permission to Try, a self-help guide to switching your career and changing your life is releasing in October 2018. Learn more at www.permissiontotry.com and www.greateststorycreative.
The second seminar, "Social Media 101," will take place from 5:30 - 6:45 pm. If you’re wondering if social media marketing is right for your business, the results are in – whether you are selling a product or service, social media is a great way to drive repeat sales and gain new customers. Tabletop Media Group's "Social Media 101" presentation will offer a social media overview of Facebook, Twitter and Instagram, and compare the pros and cons of each platform, so you can decide which social media site or sites is right for you and the customers you are trying to attract. We will also cover how to take quality photographs using your smart phone, introduce you to photo editing applications, and walk you through how to post on social media. Feel free to bring your smart phone!
Both seminars are free to attend.
The Expo will also honor our first responders during our first annual First Responders Lunch sponsored by Allstate-Thomas Walters. Our guest speaker is Staff Sergeant TImothy Payne. Payne grew up in Buffalo, N.Y., and graduated high school a month before 9/11. After the attacks on the World Trade Center, he joined the U.S. Army. During his 3rd combat deployment he was critically injured, resulting in the loss of both legs. Now as a retiree, he conducts himself as an Ambassador for disabled veterans. He travels and shares valuable lessons learned fighting in close combat, battlefield injuries and the process of recovery. Without giving to much away we are going to hear a story of Tim's survival.
The luncheon will take place prior to the Expo from 12:00 - 1:30 pm. Limited tickets are available to the public. To purchase tickets, click the "Register Now" button above.
Finally, we're giving away an amazing door prize at the Expo, thanks to B & W Hardware, Co.! Worth more than $1,000, the prize is a Traeger Pro 22 Grill! It comes with a cover and folding front shelf, signature blend, apple and pecan pellets, beef and chicken rub, and sweet and heat sauce to get you started on your grilling adventure. Best yet - assembly and delivery is included to our lucky winner!